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From Danish label FUBs point of view it’s as simple as this: fit your child to take on any weather and occasion. Instead of dressing up FUB wants to give the child freedom to play and have fun.

That’s why every FUB style is executed with perfect craftsmanship, an eye for classic design, cool, comfortable fit and uncompromising high demand on the quality of materials. FUB uses organic cotton and merino wool because it’s the softest, most durable and resilient wool and helps maintain the body's natural temperature.

Perfect garments to mix with anything and everything. Contemporary yet timeless designs that will last a life time or at least a childhood!

Great products soon to come