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Gray Label

Organic apparel for the little minimalist - this is GRAY LABEL! The Amsterdam based GRAY LABEL designs quality basics that are contemporary yet timeless and unisex. Only the softest 100 % organic fabrics are used, to ensure everyday comfort and practicality.

GRAY LABEL loves simplicity. In a world that is overloaded with ‘cute’ teddies and busy prints they focus instead on simple designs and beautiful colors that would even make grown-ups a bit envious.

GRAY LABEL is our favorite label for organic and minimalist basics - and their softness is simply irresistible!

Great products soon to come