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The Animals Observatory

The Animals Observatory is a timeless brand from a unique artist. Laia Aguilar (who had been creative director of Bobo Choses from 2008 - 2014) sees children’s fashion as an artistic tool through which she can express her own extraordinary world and little family stories.

Children and adults alike will be drawn to TAO 's sense of playfulness, comfort and aesthetic pleasure, all based on the philosophy of an old motto that Laia often repeats to her children: ‘Be a good animal, true to your instincts’.

TAO 's SS17 collection plays with illustrations, celebrating holidays around the world: a market in Japan, Niagara Falls or a trip to Wales. It takes its inspiration from children’s wooden puzzles to create pieces with geometric shapes. Laia has added pieces with personal, almost secret references that are small tributes to books read, admired films and favorite painters. We love the strong, elegant color range, the softness of the various fabrics in these unique shapes.

You can read TAO's manifesto here.